Stamps.com

Anyone who listens to podcasts has probably heard an ad for Stamps.com, the trusted shipping solution. After being acquired, the brand needed a fresh identity to align with its new parent company. As a part of the design team at Superhuman Agency, we helped reintroduce Stamps.com with a modern, approachable look and a cohesive system across the portfolio. Our work included refining the logo, typography, color palette, and photography style—bringing their new motto, “Be the delightful way to deliver,” to life. The updated identity was visually fresh and joyful, and the American public was persuaded that mailing and shipping can be seamless, flexible, and maybe even a little… fun?