Ingredients Matter

For decades, the cleaning aisle has been flooded with plastic-wrapped detergents pretending to be eco-friendly solutions. Ingredients Matter put those posers to shame by offering a cleaning product that’s both powerful and 100% plastic-free. Inspired by the company’s trailblazing ethos, we led a brand refresh featuring expressive typography, vibrant visual textures, and punchy illustrations while embracing the original logo design and packaging by Abby Haddican. The resulting bold new identity makes sustainability fun, approachable and impossible to ignore.