Quentin Nell is a woman-owned content marketing duo that helps humanize brands by working with good people doing good things. As their business evolved, they wanted a brand identity that aligned with their target audience and positioned them for larger-scale clients. We developed a full brand identity system, including a logo, secondary marks, typography, a color palette, photography style, brand guidelines, and marketing templates for presentation and social media. We designed a logomark in the shape of a tulip split into two distinct sides, symbolizing the partnership of the two founders, who named their company after each of their children. Tulips, representing renewal and growth, were the perfect symbol for Quentin Nell’s optimistic vision for the future.